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In 2005, Amex Corporation acquired an 87 hectare parcel in Torquay, Victoria. Located 95 km south-west of Melbourne and 20kms from Geelong, Torquay is the ‘capital’ of the Surf Coast and is one of Australia’s fastest growing areas.


In addition to its status as Victoria’s surfing capital, Torquay is also the region’s pre-eminent administrative and commercial centre.

Situated approximately 1.5km to the west of the existing town centre, the Amex land is undulating and offers sweeping ocean views. Currently zoned ‘Farming’, the land is identified in the Surf Coast Shire’s Planning Scheme within the town’s ‘Future Urban Growth Corridor’.

In accordance with the Company’s ‘best practice’ approach to planning and design, a week long workshop was conducted at The Sands Hotel, Torquay in early 2008. Attended by a wide range of Council and State Government stakeholders, as well as representatives from each of the relevant service authorities, the purpose of the workshop was to develop an understanding of the growth issues confronting Torquay and to enable informed concept planning of the Amex land to begin.

In addition to the expertise and knowledge provided by the Amex consultant team on key issues such as the environment, sustainability and urban design, considerable time and effort was spent during the workshop travelling around Torquay. The aim of this was to better understand the town’s ‘sense of place’. A detailed presentation on the Armstrong Creek development was also provided by senior officers from the City of Geelong as a means of providing regional context to Amex’s concept planning process.

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